Marketing executive Job full and part time

Marketing executives play a crucial role in driving profits and promoting products and services through well-coordinated marketing campaigns. Here’s what you can expect as a marketing executive:

Role Overview:

• Responsibilities: Marketing executives are responsible for various tasks, including creating brand awareness, communicating with target audiences, developing marketing plans, advertising, content creation, social media management, event organization, sponsorship, and more.
• Variability: Your specific role can vary based on the organization’s size, sector, and focus, whether it’s product sales or raising awareness of public issues. You might also be known as a marketing officer or coordinator.

Key Responsibilities:

• Brand Development: Develop and enhance the brand you’re marketing.
• Audience Communication: Build and nurture customer relationships and communicate with target audiences.
• Marketing Plans: Assist in creating marketing plans, advertising, and campaigns.
• Advertising: Source advertising opportunities and place ads in various media.
• Creative Collaboration: Collaborate with creative agencies for marketing material design.
• Content Creation: Write and proofread marketing copy for online and print campaigns, including videos and blog posts.
• Social Media: Manage social media channels.
• Event Management: Organize and attend events, as well as secure sponsorships.
• Distribution: Coordinate the effective distribution of marketing materials.
• Data Management: Maintain and update customer databases.
• Market Research: Conduct market research through questionnaires and focus groups.
• Stakeholder Relations: Develop relationships with key stakeholders, both internal and external.

With Experience:

• Strategy Development: Develop and implement marketing strategies.
• Performance Evaluation: Evaluate and review marketing campaigns, advertising, and SEO for effectiveness.
• Budget Management: Oversee and manage the marketing budget.
• Competitor Analysis: Monitor and report on competitor activity.
• Agency Leadership: Lead external agencies for effective event management, press relationships, and online activities.

Salary:

• Entry Level: Marketing assistants typically start with salaries of £18,000 to £22,000.
• Mid-Level: Marketing executives can earn between £20,000 to £30,000.
• Senior Roles: Senior marketing executives may earn £30,000 to £45,000, while marketing directors can earn over £100,000.
• Additional Benefits: Many positions offer profit-sharing schemes, medical insurance, gym memberships, company cars, and bonuses.

Working Hours:

• Typically, work hours are from 9 am to 5 pm, Monday to Friday.
• However, evening and weekend work may be required for events and major campaigns.

What to Expect:

• You’ll mostly work in an office but will attend meetings, events, and exhibitions.
• Socializing with stakeholders and clients to build relationships may be necessary.
• Self-employment and freelance opportunities exist for experienced marketers.
• Jobs are more common in larger towns and cities.

Qualifications:

• A degree or HND in fields like advertising, business, communications, IT, marketing, or psychology is useful.
• Relevant postgraduate qualifications can be beneficial but are not essential.
• Marketing apprenticeships and professional qualifications from organizations like CIM are available.

Skills:

• Communication, commercial awareness, creativity, analytical thinking, and teamwork are essential.
• IT and social media skills are valuable, and foreign language ability can be helpful for multinational companies.
• Personal qualities and relevant work experience are also crucial.

Work Experience:

• Relevant work experience, such as marketing assistant or junior marketing executive roles, is usually required.
• Seek vacation work, placements, or part-time jobs in marketing-related areas.
• Build a network of contacts and gain experience during placements or integrated placement years.

Employers:

• Marketing opportunities are available across various sectors, including finance, consumer goods, technology, and nonprofit organizations.
• Full-service marketing agencies also offer positions.
• Job vacancies can be found through job boards, recruitment agencies, and speculative applications.

Professional Development:

• Training often occurs on the job, and some larger companies have graduate training schemes.
• Continuing professional development is essential and typically includes attending events, short courses, reading trade publications, and pursuing professional qualifications.
• CIM and other organizations offer various qualifications at different levels.

Career Prospects:

• Marketing careers offer a structured progression from marketing executive to senior roles.
• Professional qualifications and experience are crucial for senior marketing positions.
• Opportunities to switch between in-house departments, agencies, or sectors exist.
• Specializing in areas like event management or public relations is possible.
• Other career options include freelancing or transitioning to roles in sales, advertising, or PR.